Digital scanning is the latest technological craze in the printing industry with mobile Internet devises and email are new choice to the printing production, which makes us ask ourselves: will all printing companies be able to take on this recent challenger?

The absolute reply is in the negative.
Using Google and Yahoo, a newly recent online search for Printing Brisbane generated over 11 pages of printing business listings. Approximately 10 % of those businesses are in all likelihood to disappear over the next year as the printing pie stands to shrink.

The companies that will probably fall by the wayside of those who make a high volume, immense colour range catalogues and brochure lines.Unfortunately, there has been additions to legislation that has made it likely for shareholders not to be filled in, which has vastly affected the companies that generate higher volumes.Likewise, brochure and folder items have had to endure a hard hit due to the masses preferring to employ emails and websites as a way to disperse information.

The Queensland floods that happened in 2011 have also destroyed many printing companies in Brisbane, making recovery at a stand still, since several did not have flood insurance.Well more than half a dozen larger print houses never opened again as their equipment was too damaged.This exceedingly decreased competition for Printing in Brisbane, for most of the competition was gone.

Accordingly, many businesses were able to do accordingly well in the printing market in Brisbane.Smaller-scale Printing Brisbane companies were able to take advantage of the market for shorter run full colour work, spot colour work, multipart books and stationery.

Since most of mid to large Brisbane printing companies invested in new multihead, full colour presses, with expense and complicated finishing equipment bolted on the end, the market became exceedingly competitive and drove profit margins down . Probably, this particular situation probably will stay the same, because of low printing volumes.

There is a tremendous light at the end of the tunnel, for mining and like industries in Brisbane are investing in a multi-billion dollar book projects, which has livened up the printing operations in the area.Many of those said companies are deciding to operate in Brisbane, as opposed to employing their existing printers interstate. There has also been some great volume of work associated with the forthcoming Queensland elections and the Gold Coast council elections.

Without a doubt, the printing industry has to rationalize, or develop, newer markets for printed materials or confront a long, slow decline.There are innovations being talked about to drive more volume via direct marketing as the cyberspace also becomes more competitive and crammed and sending the masses mail is looking worthwhile again.

Realistically speaking, though, just look through the Yellow Pages under Printing Brisbane and look at the number of listings that have been deleted over the last several years to get a good clue of the modifications facing the local printing industry.

Luckily, you will not see printing disappear, but the industry will have to deal with the new digital world.

Strategic Directions, an Australian Marketing consultant business, conducted a study on what kind of promotional item was the abundantly effective for the money spent.


The answer was Promotional Pens. What companies wanted was a promo product that would stay put in the customer's mind and have a great perceived value.



It is about building brand awareness, giving a gift to loyal customers, and where possible, making your company logo and contact details consistently in their face.



When the budget is around 1 dollar per promotional item, and you may make an allotment for thousands of them, then you must select wisely.

The results from analysis of many client questionnaires is that the modest promotional pen is seen as the greatest value based on the point of comparison of cost per item and usefulness
Promotional pens come in many assorted designs and finishes. Promotional pens can vary to a basic push top pen with business' name and logo on it to a deluxe metal twist base pen with an embedded logo and company contact information.

The prices can vary from as little as 20 cents to 10 dollars per pen, depending upon the type of client and industry you are in. .It goes without saying that the 20 cent pen is less distinguished looking than a 10 dollar one.

One important point was discovered in the study, and that was no matter what the price of the pen, it had to function properly. Meaning, it must work in an acceptable manner and constantly without the ink line going in and out when writing on the page, and the push down top or the twist base had to bring out the nib of the pen easily, every time.

The nib size that is considered the most preferred is the medium size rather than the fine point.

Another major point is that the nib has to roll as it should.



of the promotional item.



The available area for branding on the promotional article was also considered as an important point. There are a few unique kinds of promotional pens that provide the opportunity to impart far more company details than the regular printed pens do. There is one unique pen called the Brochure Pen that includes a full colour printed brochure retracted into the barrel of the pen.



It can protrude about 200mm, which makes it able to have much establishment information for the customer to read- what superb choice!

This unique style of pen still comes to around 1 dollar, so it is proving quite popular with marketing departments working hard to get complex logos and long names printed on a standard promotional pen. Two such groups have opted for the brochure pen quite more often, and these are charities and community awareness groups.
Although with all the technology around us, the study still proves that customers find valuable a high quality promotional pen, as it suits a purpose and stays around longer than other promotional items.