The Australian Pick For Marketing Their Companies
Strategic Directions, an Australian Marketing consultant business, conducted a study on what kind of promotional item was the abundantly effective for the money spent.
The answer was Promotional Pens. What companies wanted was a promo product that would stay put in the customer's mind and have a great perceived value.
It is about building brand awareness, giving a gift to loyal customers, and where possible, making your company logo and contact details consistently in their face.
When the budget is around 1 dollar per promotional item, and you may make an allotment for thousands of them, then you must select wisely.
The results from analysis of many client questionnaires is that the modest promotional pen is seen as the greatest value based on the point of comparison of cost per item and usefulness
Promotional pens come in many assorted designs and finishes. Promotional pens can vary to a basic push top pen with business' name and logo on it to a deluxe metal twist base pen with an embedded logo and company contact information.
The prices can vary from as little as 20 cents to 10 dollars per pen, depending upon the type of client and industry you are in. .It goes without saying that the 20 cent pen is less distinguished looking than a 10 dollar one.
One important point was discovered in the study, and that was no matter what the price of the pen, it had to function properly. Meaning, it must work in an acceptable manner and constantly without the ink line going in and out when writing on the page, and the push down top or the twist base had to bring out the nib of the pen easily, every time.
The nib size that is considered the most preferred is the medium size rather than the fine point.
Another major point is that the nib has to roll as it should.
of the promotional item.
The available area for branding on the promotional article was also considered as an important point. There are a few unique kinds of promotional pens that provide the opportunity to impart far more company details than the regular printed pens do. There is one unique pen called the Brochure Pen that includes a full colour printed brochure retracted into the barrel of the pen.
It can protrude about 200mm, which makes it able to have much establishment information for the customer to read- what superb choice!
This unique style of pen still comes to around 1 dollar, so it is proving quite popular with marketing departments working hard to get complex logos and long names printed on a standard promotional pen. Two such groups have opted for the brochure pen quite more often, and these are charities and community awareness groups.
Although with all the technology around us, the study still proves that customers find valuable a high quality promotional pen, as it suits a purpose and stays around longer than other promotional items.
The answer was Promotional Pens. What companies wanted was a promo product that would stay put in the customer's mind and have a great perceived value.
It is about building brand awareness, giving a gift to loyal customers, and where possible, making your company logo and contact details consistently in their face.
When the budget is around 1 dollar per promotional item, and you may make an allotment for thousands of them, then you must select wisely.
The results from analysis of many client questionnaires is that the modest promotional pen is seen as the greatest value based on the point of comparison of cost per item and usefulness
Promotional pens come in many assorted designs and finishes. Promotional pens can vary to a basic push top pen with business' name and logo on it to a deluxe metal twist base pen with an embedded logo and company contact information.
The prices can vary from as little as 20 cents to 10 dollars per pen, depending upon the type of client and industry you are in. .It goes without saying that the 20 cent pen is less distinguished looking than a 10 dollar one.
One important point was discovered in the study, and that was no matter what the price of the pen, it had to function properly. Meaning, it must work in an acceptable manner and constantly without the ink line going in and out when writing on the page, and the push down top or the twist base had to bring out the nib of the pen easily, every time.
The nib size that is considered the most preferred is the medium size rather than the fine point.
Another major point is that the nib has to roll as it should.
of the promotional item.
The available area for branding on the promotional article was also considered as an important point. There are a few unique kinds of promotional pens that provide the opportunity to impart far more company details than the regular printed pens do. There is one unique pen called the Brochure Pen that includes a full colour printed brochure retracted into the barrel of the pen.
It can protrude about 200mm, which makes it able to have much establishment information for the customer to read- what superb choice!
This unique style of pen still comes to around 1 dollar, so it is proving quite popular with marketing departments working hard to get complex logos and long names printed on a standard promotional pen. Two such groups have opted for the brochure pen quite more often, and these are charities and community awareness groups.
Although with all the technology around us, the study still proves that customers find valuable a high quality promotional pen, as it suits a purpose and stays around longer than other promotional items.
fsdn3m12lk - 1. Mai, 04:32
